Press release

BIOTRONIK Updates Compliance Codes to Incorporate Revised AdvaMed Policies

Lake Oswego, Oregon – (June 4, 2009) – BIOTRONIK Inc. announced today that it fully embraces compliance with the revised AdvaMed Code of Ethics on Interactions with Health Care Professionals. AdvaMed provided guidance in the form of a revised code in December 2008 including changes in training, consulting agreements, and marketing practices.

While many of the updates to the AdvaMed Code of Ethics were previously implemented in BIOTRONIK’s policies and procedures, BIOTRONIK has completed the necessary changes to our internal policies to fully comply with the updated AdvaMed Code of Ethics. BIOTRONIK is committed to the updated code of ethics and is also committed to enforcing the updated code of ethics through all levels of our organization.

“We respect and honor the role of AdvaMed in the CRM industry and are pleased that the industry unites to take strides toward continually focusing on patient well-being,” says Rex Richmond, Vice President of Marketing for BIOTRONIK’s U.S. operations. BIOTRONIK’s intent is to reallocate funds from promotional efforts previously allowed by AdvaMed to physicians, allied healthcare providers and patient education. “Reallocating these resources allows us to place even more focus on our long-standing goal of building reliable patient-centered technologies that physicians can use to improve patient care,” says Richmond.

Since 1963 BIOTRONIK has provided significant advancement to the CRM industry including:

Contact: Holly Scerbo
Public Relations

As one of the world’s leading cardiovascular medical device companies, with several million implanted devices, BIOTRONIK is represented in over 100 countries with its global workforce of more than 4,500 employees. Known for having its finger on the pulse of the medical community, BIOTRONIK assesses the challenges physicians face, and provides the best solutions for all phases of patient care, ranging from diagnosis to treatment to patient management. Quality, innovation and reliability define BIOTRONIK and its growing success, and deliver confidence and peace of mind to physicians and their patients worldwide.


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