LOS ANGELES, CA, March 27 th, 2012—BIOTRONIK, a leading manufacturer of implantable cardiac devices and pioneer of wireless remote monitoring technologies, today announced that baseball legend and Hall of Famer Tommy Lasorda has been named BIOTRONIK’s new Brand Ambassador. Lasorda and BIOTRONIK will conduct educational outreach programs starting with a pilot program in Phoenix, Arizona on March 28th, 2012.
Lasorda managed the Los Angeles Dodgers for more than two decades winning two World Series titles. Before managing he played three seasons in the majors, two with the Brooklyn Dodgers and one with the Kansas City Royals. He is a member of the Baseball Hall of Fame and the first baseball manager ever to win both a World Series and an Olympic Gold Medal. He is heavily involved in sports, business and charitable work.
“Tommy Lasorda is an on-the-go guy and one of the most beloved personalities in baseball and sports,” said Rex Richmond, VP of Marketing at BIOTRONIK, Inc., USA. “In 2011, when his physicians determined he needed a pacemaker, Tommy and his doctors selected BIOTRONIK’s Evia SR-T pacemaker with Closed Loop Stimulation and Home Monitoring because it perfectly fits Tommy Lasorda’s health needs and lifestyle.”
“I’ve never been a quitter so I wasn’t looking forward to having to slow down now. I needed a pacemaker that could keep pace with me,” said Lasorda. “My doctors explained that my BIOTRONIK pacemaker was not only extremely safe and effective, but that it also has unique features that no other pacemaker has that let me maintain my active lifestyle.”
The BIOTRONIK’s Evia SR-T pacemaker has Closed Loop Stimulation (CLS), the only FDA-approved sensor that allows the individual’s heart rate to increase appropriately not only based on physical activity, but also based on acute mental stress. “Baseball fans know I tend to wear my heart on my sleeve. My pacemaker’s sensor allows me to feel ‘emotions’—the rush of a tight game, the thrill of a big win,” said Lasorda. Only BIOTRONIK offers devices that have this ability.
The Evia SR-T also has BIOTRONIK’s Home Monitoring®, the only FDA-approved system that continuously and wirelessly monitors the patient’s heart condition and immediately alerts the physician to any changing situation. “The Home Monitoring system lets me go anywhere, any time—LA, New York, Boston, Arizona, even Japan—and yet still feel safe and secure. I feel like my doctor is with me wherever I go. It’s like travelling with the team,” Lasorda said. Only BIOTRONIK devices have this ability.
“When we learned that Tommy was using a BIOTRONIK device and that he credited it with letting him keep his active lifestyle while staying heart healthy we knew we wanted him on the BIOTRONIK Team,” said Richmond. “Tommy has spent years coaching and educating the best in baseball—he’s a born leader and motivator. We’ve asked him to help us educate all Americans who suffer from heart disease and their physicians that you can restore heart health and maintain an active lifestyle with a BIOTRONIK pacemaker,” Richmond added.
BIOTRONIK and Lasorda will conduct educational outreach programs on heart health and pacemakers, starting with a pilot program at Scottsdale Healthcare’s Shea Medical Center on March 28th at 5-7:30 PM. At the program Lasorda will speak about his experience as a pacemaker recipient. He will be joined by leading cardiologists who will provide insight into heart disease and various therapies. “We expect this pilot program to be extremely valuable and we are looking forward to expanding it into other areas around the country,” said Richmond.
“I feel like my BIOTRONIK pacemaker has given me extra innings—and I couldn’t be happier,” Lasorda said.
About BIOTRONIK SE & Co. KG
As one of the world’s leading manufacturers of cardiovascular medical devices, with several million devices implanted, BIOTRONIK is represented in over 100 countries by its global workforce of over 5,600 employees. Known for having its finger on the pulse of the medical community, BIOTRONIK assesses the challenges physicians face, and provides the best solutions for all phases of patient care, ranging from diagnosis to treatment to patient management. Quality, innovation and reliability define BIOTRONIK and its growing success, and deliver confidence and peace of mind to physicians and their patients worldwide.
More information: www.biotronik.com
Subsequent to receiving his BIOTRONIK pacemaker in 2011, Mr. Lasorda has become a paid endorser of BIOTRONIK. His results may not be typical and individual results may vary.
Vice President Marketing
6024 Jean Road
Lake Oswego, OR 97035
Tel. +1 503-451-8222
Senior Director, Global Communications
BIOTRONIK SE & Co. KG
Tel. +49 (0) 30 68905 1602
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